Casey Voinche

Mountain Dew

As part of Mountain Dew’s NBA All-Star Game sponsorship, I designed this double outdoor ad that incorporates a 3D basketball, hoop, and net made out of nylon cord. Passing by the set, viewers are drawn to the basketball player and message of the first design, then guided toward the second design and client logo via the player’s arm extension.

Role
Out-Of-Home Print Ads